No-one could seriously suggest political speeches are as eloquent as they once were, even in recent history. In US politics, there has been an intense purge of the articulate; John McCain has even made a point of attacking Obama's eloquence. In Britain there is also an embarrassment about using expressive and literate phraseology. There has been an intellectual retreat into using business-like soundbites.
There is no better example than the abysmal over use of the words, 'whatever it takes.' It will have not escaped your notice Brown and Darling have been doing just that in an attempt, in economic terms, to plug the gaping hole in the dam. I've rather lost track of how many tens of Billions have been doled to whom and for what reason.
The use of "whatever it takes" is now pervasive; yesterday Harriet Harman standing in for Gord at PMQs said the Government would, "do whatever it takes to back up our small business sector". The implication of the phrase is a kind of emotional bluntness. HH was trying to say, 'I get how important this is and I want to demonstrate my absolute commitment to its resolution.' But she might as well have said, 'we'll be trying 200 percent'. Or add the ultimate in pathetic verbal gestures, "and I feel very strongly about it."
The use of "whatever it takes" is now pervasive; yesterday Harriet Harman standing in for Gord at PMQs said the Government would, "do whatever it takes to back up our small business sector". The implication of the phrase is a kind of emotional bluntness. HH was trying to say, 'I get how important this is and I want to demonstrate my absolute commitment to its resolution.' But she might as well have said, 'we'll be trying 200 percent'. Or add the ultimate in pathetic verbal gestures, "and I feel very strongly about it."
The words "whatever it takes" are also empty of purpose; they imply, there is no plan, no well-considered strategy, just a pledge to chuck resourses at a problem in the vain hope it goes away.
John F. Kennedy's eloquence easily eclipsed Obama's and its worth reminding yourself of a time when leaders were not scared to be expressive. Here's the link to his inaugural speech in 1961.
http://www.bartleby.com/124/pres56.html
If you read carefully you will notice within the speech JFK still says the equivalent of 'whatever it takes'. But in those days you would say something like," we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty". Present day speech writers would attack such lucidity with a red-pen demanding several re-writes. Nowadays if it can't be summarised in a three word headline, it's not considered worth saying.
John F. Kennedy's eloquence easily eclipsed Obama's and its worth reminding yourself of a time when leaders were not scared to be expressive. Here's the link to his inaugural speech in 1961.
http://www.bartleby.com/124/pres56.html
If you read carefully you will notice within the speech JFK still says the equivalent of 'whatever it takes'. But in those days you would say something like," we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty". Present day speech writers would attack such lucidity with a red-pen demanding several re-writes. Nowadays if it can't be summarised in a three word headline, it's not considered worth saying.
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